Founders

#18 Yvon Chouinard (Let My People Go Surfing: The Education of a Reluctant Businessman)

Episode Summary

What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.

Episode Notes

What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.

If you want to understand the entrepreneur study the juvenile delinquent (1:00), Being an 80 percenter (4:00), Why are you in business? (12:30), How you do one thing is how you do all things (24:00), Innovation vs Invention (27:30), Ideas should come from as close to the source as possible (32:00), Nonfiction marketing (34:00), Quality as a financial strategy/ no exit strategy / natural growth (37:30), Management by absence / decentralization / evolution as opportunity (44:00), The way toward mastery of any endeavor is to work toward simplicity (57:00)

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